Mariya Nurislamova is most effective referred to as the co-founder and CEO of Scentbird, the favored subscription provider billed because the “Netflix of perfume.” Through the years she has also released Deck of Scarlet, a direct-to-shopper elegance model, and Drift, a scent-centered car accessory line.
On the other hand, by night she transforms into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is often Mariya,” which has amassed above 102,000 subscribers and capabilities more than 1,200 movies. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting an important and engaged viewers.
Electronic Existence & Content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Power portals, healing, and quantum manifestation.
Intuitive Q&A videos: Open, individual interactions in which she addresses viewers’ deepest inquiries.
Small-sort clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~300,000 followers across platforms.
Her cross-platform reach tends to make her a notable voice in the trendy spirituality arena.
Entrepreneurial Journey
Though her spiritual id thrives on the net, her founder persona is rooted in tangible small business achievements:
Scentbird (2014–current): A subscription model offering over 800 fragrance options to ~seven-hundred,000 subscribers from the U.S. and Canada, backed by YC and elevating above $25 million in undertaking funding.
Deck of Scarlet: A splendor subscription palette released in 2018–19, collaborating with top rated influencers to supply curated makeup kits less than $30 each two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance remedies to automobiles.
Her entrepreneurial increase has actually been broadly covered by business enterprise retailers like Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya professional what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Shortly following, she released her spirituality-focused information across YouTube, Instagram, and TikTok.
Considering the fact that then, her material has delved into:
Residing in “the Matrix”, a simulated reality framework.
Healing by using Vitality, together with claims like self-healing most cancers or AIDS and processing miscarriage as a karmic decision.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked tooth with further spiritual this means.
These superior-assertion beliefs ultimately collided together with her public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual information started to conflict along with her company image. The Organization of Manner reported on subscribers, influencers, as well as inner mirrored manufacturers increasing alarms just after discovering statements about Hitler as being a teacher of “3D planet warfare,” denials of condition, and crystal divination—all beneath Mariya’s true title.
Notable critics:
YouTuber Keya’s Entire world and Zachary Michael said they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly referred to as out her pseudoscientific claims and questioned the quality of Scentbird’s services.
Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by force to get rid of articles .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is uncommon among her friends. It provides:
An authentic personal manufacturer that resonates with individuals trying to find further connections.
Diversified revenue streams throughout retreat gatherings ($1,111 to $125,000) and personal channeling sessions.
two. Scale & Affect
Company growth: Scentbird stories 45–fifty% YoY progress given that 2022, profitability because 2019, with once-a-year revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners hundreds of Countless views for every video clip, building viral cultural presence.
three. Loyal Local community
Above one,200 video clips and constant uploads have designed a cult-like subsequent of seekers open up to her Power-dependent and mystical offerings.
Emerging Threats & Identity Troubles
Brand Status Risk
Traders, staff members, and clients may well see Mariya’s metaphysical statements as off-Placing, likely eroding brand have faith in.
Articles Moderation & Legal responsibility
Daring promises in well being and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates over ethical duty in influence.
Stakeholder Confusion
Even with her assurances, buyers keep on being mainly unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self-confidence.
Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and organization worlds additional correctly—maintaining spiritual content material on separate platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean in to the fusion—integrating wellness factors into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her a lot more ethereal material with evidenced-primarily based assistance, she could increase her base while reducing alienation.
Remaining Feelings
Mariya Nurislamova stands at a rare mariya nurislamova scentbird intersection—where undertaking‑grade entrepreneurship meets spiritual authority. She has built a scalable, profitable business enterprise empire, when capturing the imaginations of digital-age spiritual seekers.
However this pretty duality is her biggest asset and biggest obstacle. The mystic along with the CEO co-exist in one human being, developing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse another?
This resonates as a cautionary tale within our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a fine line.
Briefly, Mariya Nurislamova is no standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of organization and perception. Her following moves may chart new territory—not only in fragrance, but in how business leaders shape their identities from the digital spiritual age.